Alchemy Coaching2019-08-03T18:04:56-05:00

The 2019 Program is Full

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When I created this program, I had no idea to the extent that it would change people’s lives.  I knew I wanted to create something bigger, something that could help more people at once and that I wanted those people to feel better about themselves and their life.

The next program opens soon, put your details in the link above to be notified!

Little did I know.

I work with so many women who don’t trust themselves, feel unworthy of what they want in life and have a deep feeling of not being good enough.  I too was that woman.  Raised by an alcoholic mother with a lot of verbal and emotional abuse left me feeling like I could never measure up.  I grew into a co-dependent, people pleaser, perfectionist and I didn’t know how to love, or put myself first.

It has been my experience working with clients for over 8 years that when we feel that way, it came from some where.  It was a program we learned to develop from either our parents, society, school, etc.  My job as a coach and healer is to go to the cause of why these patterns and beliefs started and heal them from the root.  Otherwise we keep running around in circles trying all kinds of things and wondering, “Why does this not work for me?”  Then we decide, those things work for other people, but not me, I must be really messed up.

Anxiety, depression, fear, self doubt, feeling not good enough, people pleasing, unworthiness are not who you are these are by-products of experiences and programming that happened to you.

I have helped thousands of women heal these old patterns and truly learn to love who they are and be excited about their life.  I first had to learn how to do that myself.  My wounds had run deep and I was in a constant state of drama and chaos.  Using the tools I give you in my Alchemy Programs you too will feel more at peace, more joy and more empowered than you ever have before.

As women I think we have a hard time tooting our own horn!  I know I do.  But I can confidently say that I have never been so proud of something I have done.  The amount of transformation the women that took this course in 2018 experienced was beyond what I could have imagined.

There are two parts to this program.

12 Radiant Life Modules

I have had the privilege of working with thousands of people over the last decade of owning my business. Working one-on-one, doing workshops and teaching international retreats.

There is nothing greater than being able to inspire another person to change their life and be a guide in helping them to do that.

The tools and techniques that I have learned over the 10 years I have been studying, learning and working with clients have been amazing.

I had to learn how to heal my own story of unworthiness, feeling not good enough, pain, sorrow to be able to help others. That is exactly what I did. I took my own journey using all the tools and techniques I give you in this program and I utilized those tools to help others.

My work is both coaching clients and using energy work to shift the unwanted beliefs and stories at a cellular and energetic level.

The combo of life coaching and energy work is very unique and it pairs so well together and gives the client a well-rounded experience. This training is designed to take you through your own journey of healing and teach you how to work with clients at a deep, transformative level.

The women I am currently training have had massive shifts in their lives from how they think, feel about the world and themselves and in how quickly they are manifesting what they want in their life.

This is not just a coaching certification program, your life will go through a transformation on all levels and it is through that transformation that you will succeed in assisting clients in their transformation. This is a 9 month program that will cover all the bases in being a Transformational Coach and Healer that makes an impact in your community.

In the training program it is broken down in the following ways:

  • 12 weeks of the Alchemy Group Coaching Program-for your own inner healing and empowering journey.  See the module breakdown of that above.
  • 3 weeks of learning about getting into a Theta Brain Wave State and clearing subconscious limiting beliefs on yourself.  This is very empowering work.
  • 5 weeks of preparing you internally to become a coach.  I call this Inner Management.  We go over Worthiness, Mindfulness and Self-Care, your Relationship to Money, Time, and finally Cleaning the Vessel being ready to see clients.
  • 14 weeks of learning how to work with clients in various ways.  I teach many different techniques from basic life coaching, to transformational, to deep emotional healing and subconscious belief clearing on others to be able to work with clients that have suffered trauma, addiction and anxiety.  You get to pick which tools for transformation you use.
  • 4 weeks of Business Bootcamp-learn how to do proper sales calls without feeling sleazy, how to speak your truth and tell your story to connect to your audience, ideal client work, marketing, marketing for social media and how to do FB ads, branding and more!
  • Life After Alchemy-how to keep yourself aligned after this journey of transformation and learning you had.

I teach you in this program how you can quite literally pay back this program in 3-4 months, or less if you apply what I teach you.  I can’t guarantee that of course that is up to you and how you apply this, however it is very doable to have this entire course paid for after you graduate if you are working with clients right away.

What is the Alchemy Program?

It’s an online program, led by Erin McGuire, that gives you the tools to unlock your greatest self–and the accountability to make that change happen.

Alchemy uses an approach to help you discover the clarity to make a decision, the courage to take action, and the confidence to believe in yourself.

The Fast Facts:

‣ Alchemy Coaching and Training Program is 100% online, so you can participate from anywhere in the world

‣ The course 3 months (just the coaching option) or 9 months for the Training Program option.

‣ Live sessions are recorded so you can watch anytime

‣ You will join a heart-centered community as a member of the course

‣ You get 12 video sessions, 12 LIVE video coaching calls with me and the group, coursework each week, and tools and techniques to RISE.

‣ We’re going to be asking you to dig deep–we want you to unearth all the triggers, habits, thought patterns, self-held defeating beliefs, and crud that’s taking up far too much space in your life.

‣ Once you’ve done that, I give you the tools to breakthrough any block, take action and get unstuck.

In this program, you will….

Who is this for?

Anyone who is looking to improve in one or more of these areas:

✔ Make real change

✔ Build confidence and courage

✔ Discover your passions

✔ Conquer anxiety

✔ Deepen your relationships

✔ Increase inner peace

✔ Become the happiest you

✔ Achieve work/life balance

✔ Grow your business

✔ Start a business

✔ Become more productive

✔ Add more fun to your life

✔ Stop procrastinating

✔ Get unstuck 

✔ Quit addictive habits

✔ Feel more energy

✔ Conquer health goals

✔ Find a supportive community

✔ Get a new job

✔ Increase self-compassion

✔ Beat fear


What type of certification do I receive?2018-10-04T17:39:20-05:00

There currently is no licensing in place for life coaching.  You do not need a license to practice.  There is currently no accrediting board or coaching body that truly matters to clients and if one does arise, we will be the first to get ourselves approved.  This is the only certification program of its kind and is very unique in terms of the kind of work we do.  You will be given a certificate of completion in the Alchemy Standard of Coaching.

What is the difference between a life coach and a counselor?2018-10-04T17:34:20-05:00

We do not take insurance, like a social worker or psychologist.  To become a counselor, social worker, or psychologist requires many more years of schooling and a lot more money to do so.  You could virtually have this program paid back within 3-6 months of this training if you follow the outline that I give you (I can’t guarantee that of course, it depends on how you take action, but it is 100% possible).  Also, from talking to people who have gotten social work, or counseling degrees, you are limited in what you can do and provide based on the insurance side.  So it is up to you as to how you want to work with clients.  I will teach you how to be a bad ass diva who gets results if that is what you want!

We don’t get into depression, anxiety (I do a bit, because I have extensive work with it) but we do not diagnosis ANYthing, nor provide drugs.  We can also send them to people we know and trust that could help them further.  Basically when you are marketing yourself, you are going to share what it is that you feel comfortable working with.  So having a question form that people fill out to see what is going on with them is good.  We will be discussing all of this in the training as well as what we can’t do and who we can’t work with.

Do you teach ways to protect your energy, if you are the type that seems to take on other people’s energy?2018-10-04T17:38:46-05:00

I always call in Archangel Micheal for protection as well as all the guides and angels of my clients and myself for protection.  I do my energy routine every day that really helps me and I usually sage after clients leave, as well as wash my hands after clients and take epsom salt baths when needed.  And if it is nice outside, I go stand barefoot in the grass to release and ground.  Boundaries play a big role here too and we will be discussing those in the course.    But generally I feel energized when I work with my clients, because I love what I do, it’s like an energy just flows through me when I do this work.

Do I have to be an energy healer as well?2018-10-04T17:38:10-05:00

You don’t have to do the energy healing, however you will learn how to do it on yourself and that will be extremely helpful for your life!  You can then use it on others when you feel ready, or not at all.  It took me 3 years before I was using it on clients and I had no intention to do that.  It is kind of an either, or , or both.  You can be more of a coach at the end, or an energy healer, or you can use both in a session, which is what I do.  Some of the clients have found that they really enjoy doing the energy work on others, even if at first they may not be into practicing that.

I will be giving you the tools to utilize this in what you are currently doing, or make a business just out of this.  It is a perfect companion to what current offerings that you have, or completely by itself.  It would be so easy to add on a short coaching session that could be based on what you found when you where massaging them, for instance!  We go into what different parts of the body hold, etc. Everyone will be utilizing this program and brining into their life in their own unique way, as I shared, some won’t feel comfortable using it right away on others, some will.  But what you learn during this part will impact and help your life 100% because you are basically given the tools to do this work on yourself.

Can I use this training with other trainings I have taken?2018-10-04T17:37:31-05:00

You will be able to take this training and apply it in any way that you choose.  Some are pairing it with nutrition coaching, fitness coaching, some are massage therapists that want to add another service for their clients, some are doing organizing with people in their home and applying the coaching principles with that, you could pair it with meditation and sound healing.

The Next Alchemy Training Certification Program starts in early 2020, put your details above to be notified of the opening!

What Alchemy gives you from the women who took the first course:

“Right before starting the group coaching program, I was at my absolute worst. I hated everything about myself and was surrounded by darkness. It was all consuming and I couldn’t find a reason to keep going. I was barely functioning and self destructive. I just wanted it to be over. I signed up for the program as a last resort, but felt too broken for it to do me any good. I was wrong. This program helped me find my way back. It helped me find the strength in myself to keep going. It allowed me the unwavering support from Erin, but also from all of the amazing people taking the program with me. I was able to change thought patterns and beliefs that were keeping me chained to my unhappiness. Digging into all aspects of my life and shining a light on things I wasn’t even aware of. It was not always easy, but it gave me the ability to pull myself up. To be my own life’s hero. I struggle to even remember myself before this program. I have the tools to create a life full of self love and happiness, but also the strength to put it to use. I’m able to make monumental changes in my life that I never thought possible. I can’t put into words how grateful I am for this program. It quite honestly saved my life.”

Brie, IA

“The Alchemy Group Training Program has provided me tools to be my true self. Erin has broke down some of life’s greatest challenges into easy to understand lessons. This program allowed for growth in every aspect of life; I personally loved a new twist on goal setting, understanding self-doubt, emotional empowerment, and reaching the inner child. At the end of this program I have seen a positive change in myself, and Erin and others in the group have been a great inspiration!”

Allie, MN

Katie, IL

Katie, IL

“My goal with the Alchemy coaching program was to get out of my own way and move forward in my life.  I accomplished that with this program, as well as my business and personal life improved.  I am still seeing the benefits of this program unfold and I am so grateful I said yes.  I recommend it to anyone you will get so much from this program!”

“I am forever grateful for the privilege of being able to work with Erin McGuire of Pure Light Wellness. I first started working with Erin at a time in my life when was feeling stuck and filled with extreme self doubt. I was in the involved in a dead-end relationship, working at a job I loathed and living at home. I wanted to make major life changes but I thought it was impossible due to my lack of confidence. Through Erin’s private coaching sessions, she worked with me to uncover the root cause of my limiting beliefs and helped me to clear them. She also taught me how to override my deep-seated negative thinking patterns that were stored in my subconscious mind with daily exercises and theta healing. Working with Erin has been nothing short of MAGICAL and a MIRACLE. I am still a work in progress but I am the most calmest, confident and hopeful that I have been in the longest time. My relationships are more truthful, I can set boundaries and take actions towards my goals. Previously, I suffered from insomnia, anxiety and digestion issues, but as a direct result of working with Erin, my symptoms have subsided and on most days they seem as if they never existed. I highly recommend working with Erin if you feel like you are stuck in your life and need help in clearing obstacles.

I also highly recommend Erin’s Alchemy Group Coaching Program, which solidifies and codifies the work that Erin uses in her private sessions. The ladies in my group were all supportive, open and honest with each other and we were able to bust through major blocks in our lives collectively using Erin’s Pure Light Principles and exercises. Erin is brilliant!!! I wish I had found her sooner.”

Christine C., NY


“I just wanted to thank you with all of my heart for providing your program Alchemy group coaching! When I started the program I wasn’t sure who I was or what purpose I had in this life.  I was at a very rough time in my life and didn’t like the person that I was.  Along comes this wonderful opportunity and some encouragement from my daughters, it turned out to be the exact help I needed at the exact time I needed it!  Your lessons and group shares made me realize there is so much I have left to learn and give to the world.  I enjoyed all of the videos and calls. I especially am glad that we are able to rewatch them and replay the calls to help reinforce what we learned or were struggling with during the week.  I could just feel myself grow and comeback to that sense of well being and knowing and loving myself again.

I would  recommend this class to anyone and encourage others to follow Erin in her videos and classes.

Thanks again for all you did for me!”

Cathy, IA

Lisa, WI

Lisa, WI

“The biggest thing that others have been telling me is that I seem to be much happier and at peace. A friend said that she notices that I’m able to speak to others in confidence and not seem to question myself. She also said that she thinks I have a glow to me since starting this program. My biggest goal with this program was to lose weight and have a healthier lifestyle and I have lost 30 lbs, which is amazing! I’m not getting frustrated or self sabotage myself when people say something nice to me, which is a big change. I also had a goal of getting out of debt and I have one of my credit cards paid off!”

“I am in a much better place of figuring out what I want.  It opened my eyes.  It’s helped me realize my worth and my role at my job.  Made me really grateful for what I have.”

Jenny, IA

“When Erin posted about creating this program I knew it was exactly what I had been praying for. I felt like God had answered prayers! I started the program with an open mind and heart. I didn’t know exactly what to expect and as it turns out it’s been much more than I could have ever imagined.

Prior to the program, I was dealing with anxiety, resentment towards others (some of which I didn’t even realize,) unforgiveness with myself and others, and many limiting beliefs wrapped around self love, self worth, time and money. Although I am continually a work in progress, I can say that I have had zero anxiety attacks. My last one was literally the week before the program started. Kind of a big deal! I also had tons of anxiety around the lack of time. I always felt that I didn’t have enough time and that belief is no longer apart of my life. What a blessing Erin and this program has been and continues to be for me. The best investment you can ever make for yourself is in becoming a better you.”

Miranda Hinderman (ChiChi), IA

This is Big

At the end of the training you will be able to masterfully guide clients using the most effective tools for transforming their body, mind and emotions to liberate trauma, limiting beliefs and blockages.  You will also get training on how to market yourself as a coach and a business bootcamp to get your business up and running and how to work from any where in the world, by having your work online and coaching clients over the phone from wherever you are.  You will be able to coach clients through my 12 module system to create lasting change in their life.

I will teach you how to charge premium prices for your coaching and we will go deeply into self worth and charging what you are worth.  The sky is really the limit with what you can do with a coaching business from working one-on-one to creating online programs that sell from any where in the world while you sleep, to group coaching programs, workshops, retreats and so on.

So if this feels scary, then there is a reason for that.  Sometimes when we feel called to do something big, trust me I know this well, we get scared.  All of our doubts about why we shouldn’t do it come into play.  It will take time and dedication to do this program and you will change, heal and grow because of it, as well as have a new set of tools to start your next chapter and help others heal and grow.

Follow Your Calling

The world needs your gifts and light at this dark time in history.

More people than ever are looking for ways to feel better, less stressed and more at peace.  You may be thinking, “I am not good enough to do this training and help other people, what do I know about helping others, or I could never do that I have too many issues of my own!”  Self doubt is a dream killer and we suffer more in our imagination than in reality.  Self doubt will stop you from doing a lot of great things.

But if you feel this calling in your heart and in your soul than trust that I will help you to be the best coach, or healer that you can possibly be.  If you take my training, I will take you under my wing and teach you the ways to be the best, most authentic human and coach that you can be.  I do this by first helping you with your own life and your own healing.

You can not take my training program until you have done that, this will also give you so much more insight into helping others.  All of my work has come from learning through my own experiences and healing from them.  I will also show you ways that you can specialize with a particular group of people and find your niche.

Don’t Wait!

The time is now and the world needs you!

If finances are a reason to not do this, I encourage you to ask yourself, if I wait to do this, what will my life look like a year from now if I don’t versus if I do?

A year goes by very fast and we like to think we are going to make a big change, but how many New Year’s Resolutions do we set and not complete?  Often we find ourselves in the same boat year after year with the same set of challenges because we haven’t done the true work, or found a program that goes deep enough to create lasting change.

With this program you not only get to work through your own blocks and heal from self doubt, procrastination, resistance and resentment and many other things standing in your way, you also get to learn how to help others do the same!  You get a new way to start a business doing work that is helping the planet evolve, while creating a life that you desire and love.

You can create and build your business while still working in your current job or field, because you are the boss and you can see clients on your time and schedule.  This is a small price to pay to change your own life and the lives of others.

I have developed a very affordable payment plan and you can do this.  Don’t wait, the time is now and the world needs you!  If you do the work that I tell you to do, you could easily pay back your training in 3 months, or less.  (I can’t guarantee that, it is up to you to do the work and build your business, but there is no reason you couldn’t do this).