Alchemy Coaching Certification Program2019-10-19T20:06:00-05:00

The 2020 Program is Now Open for Registration!

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When I created this program, I had no idea to the extent that it would change people’s lives.  I knew I wanted to create something bigger, something that could help more people at once and that I wanted those people to feel better about themselves and their life.

To get more information on the program, fill out the application!

It's Time to Turn Your Light ALL the Way On!

You may be like I was 10 years ago.

Knowing in my bones that I had a purpose to serve and inspire others, but I didn’t know how I was going to do that.  I had a lot of fear come up when I thought about stepping into my purpose.  Maybe you can relate?

I was afraid I wasn’t going to be good enough at it.

I was afraid I wasn’t good enough, or worthy enough to have such a role or title.

I thought, who am I to be a coach?  Who am I to inspire others and assist them in changing their lives?

But that inner voice kept telling me to keep going, to move forward, to take the next step and to trust myself.

I am so glad I did.  I wasn’t perfect.  I am still not perfect.  Perfection is an illusion and it is a stealer of joy.

I had to learn to Own My Worth, Claim My Power, Speak My Truth, and BE ALL IN.

When I decided then and there to deeply trust my intuition and ONLY take action that ALIGNED with my highest vision and highest self, EVERYTHING changed.

It was then that I remembered who I was and I took my power back!  And guess what?

My life started to change in massive ways and I stepped into being the coach, healer and leader I always felt in my bones.

My “job” now gives me purpose, it fuels my passion to serve others and I know it is what I was put on this earth to do: uplift, inspire, motivate and heal.

But did you know that you could learn to become a coach and healer through my certification program? Heck YES!

My program is now OPEN for Enrollment for 2020!

Here’s What I Know to Be True…

The world needs more women who are lit up from within and owning their power and worth and being lights in this world.

You have a duty to be the most confident, empowered, healthy, lit up version of YOU.

And THAT version of you exists NOW – it’s time to be ALL of her.

 Because it’s from THAT space that you’re of the highest service to the planet and living a life of freedom, abundance, purpose and magic becomes your new normal.

The more of us that RISE together the better for everyone!

If you have been feeling that inner call, but afraid of how that will happen, who are you to do such a thing, or feel like you are not good/perfect/enough enough…then we need to talk!

And don’t worry if you feel like your life is messy, or that you need to work on yourself first, because that is exactly what we do in my program.

The first 4 months are all about you healing, growing and transforming.

You will never be perfect and you don’t have to be perfect to be a coach!

You just have to be willing to do your own inner work to be able to shine for others.

This is the year to turn your power, purpose and passion ON and light the way for others to do the same!! Let me show you how.

Apply Now!

There are two parts to this program.

12 Radiant Life Modules

I have had the privilege of working with thousands of people over the last decade of owning my business. Working one-on-one, doing workshops and teaching international retreats.

There is nothing greater than being able to inspire another person to change their life and be a guide in helping them to do that.

The tools and techniques that I have learned over the 10 years I have been studying, learning and working with clients have been amazing.

I had to learn how to heal my own story of unworthiness, feeling not good enough, pain, sorrow to be able to help others. That is exactly what I did. I took my own journey using all the tools and techniques I give you in this program and I utilized those tools to help others.

My work is both coaching clients and using energy work to shift the unwanted beliefs and stories at a cellular and energetic level.

The combo of life coaching and energy work is very unique and it pairs so well together and gives the client a well-rounded experience. This training is designed to take you through your own journey of healing and teach you how to work with clients at a deep, transformative level.

The women that have taken the training have had massive shifts in their lives from how they think, feel about the world and themselves and in how quickly they are manifesting what they want in their life.

They all said, “This was the best investment I have made in myself!”

This is not just a coaching certification program, your life will go through a transformation on all levels and it is through that transformation that you will succeed in assisting clients in their transformation. This is a 9 month program that will cover all the bases in being a Transformational Coach and Healer that makes an impact in your community.

The Alchemy Program is broken down in the following ways:

    • 12 weeks of the Group Coaching Program-for your own inner healing and empowering journey.  See the module breakdown of that above.

    • 3 weeks of learning about getting into a Theta Brain Wave State and clearing subconscious limiting beliefs on yourself.  This is very empowering work.

    • 5 weeks of preparing you internally to become a coach.  I call this Inner Management.  We go over Worthiness, Mindfulness and Self-Care, your Relationship to Money, Time, and finally Cleaning the Vessel being ready to see clients.

    • 14 weeks of learning how to work with clients in various ways.  I teach many different techniques from basic life coaching, to transformational, to deep emotional healing and subconscious belief clearing on others to be able to work with clients that have suffered trauma, addiction and anxiety.  You get to pick which tools for transformation you use.

    • 4 weeks of Business Bootcamp-learn how to do proper sales calls without feeling sleazy, how to speak your truth and tell your story to connect to your audience, ideal client work, marketing, marketing for social media and how to do FB ads, branding and more!

    • Life After Alchemy-how to keep yourself aligned after this journey of transformation and learning you had.

    • A huge part of the program is the Community!  You will be surrounded by a community of women who will support and love you!

I teach you in this program how you can quite literally pay back this program in 3-4 months, or less if you apply what I teach you.  I can’t guarantee that of course that is up to you and how you apply this, however it is very doable to have this entire course paid for after you graduate if you are working with clients right away.

In this program, you will….

Who is this for?

You Want To: 

✔ Make Real Change in the World

✔ Build Confidence and Courage

✔ Inspire, Heal, and Coach Others

✔ Step into Your Divine Purpose and Live Your Passion

✔ Stop Playing Small and Dimming Your Light

✔ Step into Your Power and Live a Lit Up Life

✔ Stop Worrying About What Others Think and Just Go For It

✔ Increase Self-Compassion

✔ Find a Supportive Community

✔ Beat Fear

✔ Have Your Own Personal Growth and Transformation


What type of certification do I receive?2018-10-04T17:39:20-05:00

There currently is no licensing in place for life coaching.  You do not need a license to practice.  There is currently no accrediting board or coaching body that truly matters to clients and if one does arise, we will be the first to get ourselves approved.  This is the only certification program of its kind and is very unique in terms of the kind of work we do.  You will be given a certificate of completion in the Alchemy Standard of Coaching.

What is the difference between a life coach and a counselor?2018-10-04T17:34:20-05:00

We do not take insurance, like a social worker or psychologist.  To become a counselor, social worker, or psychologist requires many more years of schooling and a lot more money to do so.  You could virtually have this program paid back within 3-6 months of this training if you follow the outline that I give you (I can’t guarantee that of course, it depends on how you take action, but it is 100% possible).  Also, from talking to people who have gotten social work, or counseling degrees, you are limited in what you can do and provide based on the insurance side.  So it is up to you as to how you want to work with clients.  I will teach you how to be a bad ass diva who gets results if that is what you want!

We don’t get into depression, anxiety (I do a bit, because I have extensive work with it) but we do not diagnosis ANYthing, nor provide drugs.  We can also send them to people we know and trust that could help them further.  Basically when you are marketing yourself, you are going to share what it is that you feel comfortable working with.  So having a question form that people fill out to see what is going on with them is good.  We will be discussing all of this in the training as well as what we can’t do and who we can’t work with.

Do you teach ways to protect your energy, if you are the type that seems to take on other people’s energy?2018-10-04T17:38:46-05:00

I always call in Archangel Micheal for protection as well as all the guides and angels of my clients and myself for protection.  I do my energy routine every day that really helps me and I usually sage after clients leave, as well as wash my hands after clients and take epsom salt baths when needed.  And if it is nice outside, I go stand barefoot in the grass to release and ground.  Boundaries play a big role here too and we will be discussing those in the course.    But generally I feel energized when I work with my clients, because I love what I do, it’s like an energy just flows through me when I do this work.

Do I have to be an energy healer as well?2018-10-04T17:38:10-05:00

You don’t have to do the energy healing, however you will learn how to do it on yourself and that will be extremely helpful for your life!  You can then use it on others when you feel ready, or not at all.  It took me 3 years before I was using it on clients and I had no intention to do that.  It is kind of an either, or , or both.  You can be more of a coach at the end, or an energy healer, or you can use both in a session, which is what I do.  Some of the clients have found that they really enjoy doing the energy work on others, even if at first they may not be into practicing that.

I will be giving you the tools to utilize this in what you are currently doing, or make a business just out of this.  It is a perfect companion to what current offerings that you have, or completely by itself.  It would be so easy to add on a short coaching session that could be based on what you found when you where massaging them, for instance!  We go into what different parts of the body hold, etc. Everyone will be utilizing this program and brining into their life in their own unique way, as I shared, some won’t feel comfortable using it right away on others, some will.  But what you learn during this part will impact and help your life 100% because you are basically given the tools to do this work on yourself.

Can I use this training with other trainings I have taken?2018-10-04T17:37:31-05:00

You will be able to take this training and apply it in any way that you choose.  Some are pairing it with nutrition coaching, fitness coaching, some are massage therapists that want to add another service for their clients, some are doing organizing with people in their home and applying the coaching principles with that, you could pair it with meditation and sound healing.

The Next Alchemy Training Certification Program starts in early 2020, put your details above to be notified of the opening!

Apply Now!

What Alchemy gives you from women who have taken it:

“Right before starting the group coaching program, I was at my absolute worst. I hated everything about myself and was surrounded by darkness. It was all consuming and I couldn’t find a reason to keep going. I was barely functioning and self destructive. I just wanted it to be over. I signed up for the program as a last resort, but felt too broken for it to do me any good. I was wrong. This program helped me find my way back. It helped me find the strength in myself to keep going. It allowed me the unwavering support from Erin, but also from all of the amazing people taking the program with me. I was able to change thought patterns and beliefs that were keeping me chained to my unhappiness. Digging into all aspects of my life and shining a light on things I wasn’t even aware of. It was not always easy, but it gave me the ability to pull myself up. To be my own life’s hero. I struggle to even remember myself before this program. I have the tools to create a life full of self love and happiness, but also the strength to put it to use. I’m able to make monumental changes in my life that I never thought possible. I can’t put into words how grateful I am for this program. It quite honestly saved my life.”

Brie, IA

“The Alchemy Group Training Program has provided me tools to be my true self. Erin has broke down some of life’s greatest challenges into easy to understand lessons. This program allowed for growth in every aspect of life; I personally loved a new twist on goal setting, understanding self-doubt, emotional empowerment, and reaching the inner child. At the end of this program I have seen a positive change in myself, and Erin and others in the group have been a great inspiration!”

Allie, MN

Katie, IL

Katie, IL

“My goal with the Alchemy coaching program was to get out of my own way and move forward in my life.  I accomplished that with this program, as well as my business and personal life improved.  I am still seeing the benefits of this program unfold and I am so grateful I said yes.  I recommend it to anyone you will get so much from this program!”

“I am forever grateful for the privilege of being able to work with Erin McGuire of Pure Light Wellness. I first started working with Erin at a time in my life when was feeling stuck and filled with extreme self doubt. I was in the involved in a dead-end relationship, working at a job I loathed and living at home. I wanted to make major life changes but I thought it was impossible due to my lack of confidence. Through Erin’s private coaching sessions, she worked with me to uncover the root cause of my limiting beliefs and helped me to clear them. She also taught me how to override my deep-seated negative thinking patterns that were stored in my subconscious mind with daily exercises and theta healing. Working with Erin has been nothing short of MAGICAL and a MIRACLE. I am still a work in progress but I am the most calmest, confident and hopeful that I have been in the longest time. My relationships are more truthful, I can set boundaries and take actions towards my goals. Previously, I suffered from insomnia, anxiety and digestion issues, but as a direct result of working with Erin, my symptoms have subsided and on most days they seem as if they never existed. I highly recommend working with Erin if you feel like you are stuck in your life and need help in clearing obstacles.

I also highly recommend Erin’s Alchemy Group Coaching Program, which solidifies and codifies the work that Erin uses in her private sessions. The ladies in my group were all supportive, open and honest with each other and we were able to bust through major blocks in our lives collectively using Erin’s Pure Light Principles and exercises. Erin is brilliant!!! I wish I had found her sooner.”

Christine C., NY


“I just wanted to thank you with all of my heart for providing your program Alchemy group coaching! When I started the program I wasn’t sure who I was or what purpose I had in this life.  I was at a very rough time in my life and didn’t like the person that I was.  Along comes this wonderful opportunity and some encouragement from my daughters, it turned out to be the exact help I needed at the exact time I needed it!  Your lessons and group shares made me realize there is so much I have left to learn and give to the world.  I enjoyed all of the videos and calls. I especially am glad that we are able to rewatch them and replay the calls to help reinforce what we learned or were struggling with during the week.  I could just feel myself grow and comeback to that sense of well being and knowing and loving myself again.

I would  recommend this class to anyone and encourage others to follow Erin in her videos and classes.

Thanks again for all you did for me!”

Cathy, IA

Lisa, WI

Lisa, WI

“The biggest thing that others have been telling me is that I seem to be much happier and at peace. A friend said that she notices that I’m able to speak to others in confidence and not seem to question myself. She also said that she thinks I have a glow to me since starting this program. My biggest goal with this program was to lose weight and have a healthier lifestyle and I have lost 30 lbs, which is amazing! I’m not getting frustrated or self sabotage myself when people say something nice to me, which is a big change. I also had a goal of getting out of debt and I have one of my credit cards paid off!”

“I am in a much better place of figuring out what I want.  It opened my eyes.  It’s helped me realize my worth and my role at my job.  Made me really grateful for what I have.”

Jenny, IA

“When Erin posted about creating this program I knew it was exactly what I had been praying for. I felt like God had answered prayers! I started the program with an open mind and heart. I didn’t know exactly what to expect and as it turns out it’s been much more than I could have ever imagined.

Prior to the program, I was dealing with anxiety, resentment towards others (some of which I didn’t even realize,) unforgiveness with myself and others, and many limiting beliefs wrapped around self love, self worth, time and money. Although I am continually a work in progress, I can say that I have had zero anxiety attacks. My last one was literally the week before the program started. Kind of a big deal! I also had tons of anxiety around the lack of time. I always felt that I didn’t have enough time and that belief is no longer apart of my life. What a blessing Erin and this program has been and continues to be for me. The best investment you can ever make for yourself is in becoming a better you.”

Miranda Hinderman (ChiChi), IA

This is Big

At the end of the training you will be able to masterfully guide clients using the most effective tools for transforming their body, mind and emotions to liberate trauma, limiting beliefs and blockages.  You will also get training on how to market yourself as a coach and a business bootcamp to get your business up and running and how to work from any where in the world, by having your work online and coaching clients over the phone from wherever you are.  You will be able to coach clients through my 12 module system to create lasting change in their life.

I will teach you how to charge premium prices for your coaching and we will go deeply into self worth and charging what you are worth.  The sky is really the limit with what you can do with a coaching business from working one-on-one to creating online programs that sell from any where in the world while you sleep, to group coaching programs, workshops, retreats and so on.

So if this feels scary, then there is a reason for that.  Sometimes when we feel called to do something big, trust me I know this well, we get scared.  All of our doubts about why we shouldn’t do it come into play.  It will take time and dedication to do this program and you will change, heal and grow because of it, as well as have a new set of tools to start your next chapter and help others heal and grow.

Follow Your Calling

The world needs your gifts and light at this dark time in history.

More people than ever are looking for ways to feel better, less stressed and more at peace.  You may be thinking, “I am not good enough to do this training and help other people, what do I know about helping others, or I could never do that I have too many issues of my own!”  Self doubt is a dream killer and we suffer more in our imagination than in reality.  Self doubt will stop you from doing a lot of great things.

But if you feel this calling in your heart and in your soul than trust that I will help you to be the best coach, or healer that you can possibly be.  If you take my training, I will take you under my wing and teach you the ways to be the best, most authentic human and coach that you can be.  I do this by first helping you with your own life and your own healing.

You can not take my training program until you have done that, this will also give you so much more insight into helping others.  All of my work has come from learning through my own experiences and healing from them.  I will also show you ways that you can specialize with a particular group of people and find your niche.

Don’t Wait!

The time is now and the world needs you!

If finances are a reason to not do this, I encourage you to ask yourself, if I wait to do this, what will my life look like a year from now if I don’t versus if I do?

A year goes by very fast and we like to think we are going to make a big change, but how many New Year’s Resolutions do we set and not complete?  Often we find ourselves in the same boat year after year with the same set of challenges because we haven’t done the true work, or found a program that goes deep enough to create lasting change.

With this program you not only get to work through your own blocks and heal from self doubt, procrastination, resistance and resentment and many other things standing in your way, you also get to learn how to help others do the same!  You get a new way to start a business doing work that is helping the planet evolve, while creating a life that you desire and love.

You can create and build your business while still working in your current job or field, because you are the boss and you can see clients on your time and schedule.  This is a small price to pay to change your own life and the lives of others.

I have developed a very affordable payment plan and you can do this.  Don’t wait, the time is now and the world needs you!  If you do the work that I tell you to do, you could easily pay back your training in 3 months, or less.  (I can’t guarantee that, it is up to you to do the work and build your business, but there is no reason you couldn’t do this).

Apply Now!